Examples: Automating Braze Entity Research & Insights with Tonkean

For enterprise operations professionals in IT, procurement, or legal, gaining actionable insights from marketing automation platforms like Braze can be a significant challenge. Manual research and reporting on Braze entities—such as unsubscribed emails, user engagement, or campaign performance—often involve time-consuming data pulls, fragmented tools, and inconsistent processes. The Search Braze Agent template from Tonkean solves these pain points by orchestrating and automating Braze data research, providing instant, reliable insights across your organization.

Centralized Braze Insights for Operations Teams

Imagine your operations team needs to quickly identify all users who have unsubscribed from email campaigns in Braze, analyze trends, and generate compliance reports. Traditionally, this would require logging into Braze, exporting data, and manually compiling reports—often using spreadsheets or disparate analytics tools. With Tonkean, you can:

• Automatically search and retrieve unsubscribed email lists from Braze on a scheduled or on-demand basis.
• Aggregate and visualize unsubscribe trends within a centralized dashboard for real-time decision-making.
• Trigger automated alerts or workflows when unsubscribe rates exceed predefined thresholds, ensuring proactive compliance and engagement strategies.

Seamless Integration with Enterprise Tools

The power of Tonkean lies in its ability to integrate seamlessly with your existing tech stack. For example, you can:

• Connect Braze with Slack or Microsoft Teams to deliver Braze insights directly to relevant channels or users.
• Route unsubscribe data to your document management or compliance systems for auditing.
• Enrich Braze data with information from Salesforce, Google Sheets, or other CRMs to provide a holistic view of customer engagement.

Automated Compliance & Reporting

For legal and compliance teams, tracking unsubscribed emails is not just a marketing concern—it’s a regulatory requirement. The Search Braze Agent template can:

• Automatically generate and archive unsubscribe reports for compliance audits.
• Integrate with enterprise governance and control features to ensure data privacy and access controls.
• Provide a secure, auditable trail of all Braze entity research activities, supporting regulatory needs.

Real-World Example: Proactive Unsubscribe Management

Consider a scenario where your organization launches a new marketing campaign. Using the Search Braze Agent template, Tonkean can:

1. Monitor Braze for spikes in unsubscribed emails in real time.
2. Automatically notify the marketing and compliance teams via Slack or Teams if unsubscribe rates surpass a set threshold.
3. Trigger a workflow to review campaign content, update messaging strategies, or pause campaigns as needed.
4. Archive all actions and insights for future reference and compliance audits.

This level of orchestration is only possible with Tonkean’s no-code process builder, which empowers operations professionals to design, deploy, and optimize workflows without relying on IT development resources.

Why Tonkean for Braze Orchestration?

Tonkean’s platform is purpose-built for enterprise operations, offering:

• Intelligent request classification to categorize and prioritize Braze research tasks.
• Data source integrations that connect Braze with your entire business ecosystem.
• Automated, auditable workflows that reduce manual effort and risk.
• Customizable dashboards and reporting for actionable insights.

Learn more about how Tonkean empowers operations teams to orchestrate complex processes and maximize the value of your Braze data by visiting our platform overview or exploring our solutions for enterprise operations.

Get Started

Ready to streamline your Braze research and insights? Get started with Tonkean today and experience the difference of intelligent process orchestration for your enterprise.